Store Manager Job Description - Chérie Lane

Job Title: Store Manager – Cherie Lane

Location: Richardson, TX (Canyon Creek- Two Creeks)
 Reports To: Owner / Director of Operations
 Employment Type: Full-Time (Includes weekends, evenings, and holidays)

About Cherie Lane

Chérie Lane is a fast-growing women’s retail store that blends classy, chic, and sparkly style with bold confidence and a strong sense of community. Founded in 2022 as a college passion project, Chérie Lane has since grown into a thriving online brand and is now opening its first flagship storefront in Richardson, Texas.

At Chérie Lane, we believe fashion is more than what you wear — it’s how you feel. Our mission is to empower women to feel beautiful, confident, and fabulous in any room they walk into. We’re more than just a boutique — we’re a lifestyle brand that celebrates driven, stylish women who love a little sparkle and a whole lot of heart.

We’re now building a team of motivated, fashion-loving individuals who are excited to grow with us and make an impact in the lives of our customers every day. We're looking for a dynamic Store Manager who can lead with excellence, inspire a team, and bring our vision to life on the floor.

Role Overview

As Store Manager, you are the heartbeat of our storefront. You’ll oversee daily operations, lead and coach a high-performing team, and ensure every customer leaves feeling seen, styled, and celebrated. From hitting sales goals to managing inventory flow, you’ll blend business strategy with boutique charm and top-tier service.

Key Responsibilities

Leadership + People Development

  • Recruit, train, and motivate a passionate team aligned with the Cherie Lane brand

  • Foster a positive, high-energy, and productive work culture rooted in relationship, accountability, and creativity

  • Lead by example in customer interactions, styling sessions, and problem-solving

  • Create and manage team schedules, ensuring proper floor coverage and compliance with labor budgets

Customer Experience + Sales

  • Deliver exceptional service that turns first-time shoppers into loyal fans

  • Style clients with confidence and keep a pulse on fashion trends and bestsellers

  • Drive sales by setting team goals, coaching through performance, and leading engaging team meetings

  • Resolve customer concerns with professionalism and care

Store Operations

  • Oversee opening/closing procedures, cash handling, and operational checklists

  • Ensure visual merchandising standards and seasonal displays align with brand identity

  • Maintain accurate inventory levels through stock counts, loss prevention strategies, and vendor communication

  • Collaborate with leadership on local marketing events and promotions

  • Serve as right-hand to store owner, operating with a high level of pride and ownership over staff, sales, reputation, and operations

Qualifications & Requirements

  • 2+ years of retail management experience (boutique or specialty retail preferred)

  • Proven track record in team leadership, sales performance, and customer service

  • Passion for fashion, styling, and personal connection

  • Excellent communication, organization, and time management skills

  • Tech-savvy with POS systems, inventory platforms, and social media familiarity

  • Flexible availability (including weekends and holidays)

Perks

  • Competitive pay with bonus potential

  • Team discount + seasonal wardrobe perks

  • Opportunity to be part of a brand that’s growing and evolving

  • Inspiring environment with creative flexibility and ownership

To Apply:

Email your resume and complete this form to apply. Bonus points if you include your enneagram number.