The Mayfair Group

At Mayfair, we’re not just building a brand, we’re building a legacy.

This mindset has been in our DNA since day one. Our CEO, Sam Abrahart, launched The Mayfair Group in 2017.

After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space. We’re now focused on building out Mayfair as a global lifestyle brand. We believe apparel can be used as a catalyst for conversation and change. Our hope is through purposeful messaging and products, we can help people feel seen, heard, and understood for who they are.

At Mayfair, we want to be the brand for everyone as we believe there is no age limit to the power of positivity. Our mission is to not just to make you look good, but help you FEEL good too. Join the brand that’s building a legacy.