QUEENSIDE VENTURES WELCOMES CHÉRIE LANE & ABBY LANE TO OUR ROSTER
We’re thrilled to announce that Queenside Ventures has officially signed on as the publicist for Abby Lane and her powerhouse fashion brand, Chérie Lane! As a company dedicated to championing visionaries who redefine industries, we couldn’t be more excited to help amplify Abby’s story and the incredible brand she has built.
Meet Abby Lane & Chérie Lane
Abby Lane is the founder and CEO of Chérie Lane, a fashion brand designed to empower tenacious and driven women through elegant, chic, and sparkly styles. Abby’s entrepreneurial spirit has been unstoppable since childhood—she launched her first business at just seven years old, complete with a website, order forms, and business cards. That passion never faded, and in 2022, while still in college, she founded Chérie Lane as a school project in her sorority house.
Fast forward to today: Abby has transformed Chérie Lane into a thriving fashion label, growing a dedicated community, expanding into a warehouse, and building a powerhouse team. In August 2024, she took the bold leap of leaving behind a corporate career in supply chain to run Chérie Lane full-time, proving that fearlessness and ambition are at the core of her brand’s DNA. With major plans for 2025—including pop-up events, a mobile app, and a potential storefront—Abby is just getting started.
A Milestone Moment
As Abby shares, “Bringing on a PR agent is a huge milestone for Chérie Lane—one that signals we’re stepping into a new level of growth and brand visibility. From the very beginning, this business has been about more than just fashion; it’s about empowering women to feel confident, beautiful, and unstoppable. Now, it’s time to make sure that message reaches even further.
Having a PR agent means we’re not just growing organically anymore—we’re strategically positioning Chérie Lane for bigger opportunities. It’s about securing press features, building relationships with influencers, and getting in front of the right audience to expand our impact. Whether it’s magazine spotlights, interviews, or brand partnerships, this step ensures that more women discover and fall in love with Chérie Lane’s classy, chic, and sparkly styles.
For me, this moment is a dream coming to life. It’s about taking everything I’ve built since my college days and amplifying it on a whole new level. Chérie Lane has always been fueled by passion, persistence, and an incredible community of women, and now, with the right PR support, we’re making sure our story and mission shine even brighter. This is just the beginning!”
Why Queenside Ventures?
At Queenside Ventures, we believe in strategic storytelling and brand elevation, and Abby Lane’s journey is one that deserves to be shared on a grand scale. As her dedicated publicist, we will lead public relations and brand strategy for both Abby and Chérie Lane, ensuring their impact is felt far and wide. From media placements to event strategy, thought leadership, and brand partnerships, we are committed to positioning Abby and Chérie Lane as leading forces in the fashion industry.
What’s Next?
This partnership marks the beginning of an exciting new chapter for both Chérie Lane and Queenside Ventures. Expect to see Abby’s brand making waves across media outlets, exclusive collaborations, and exciting new fashion ventures. We can’t wait to bring her vision to the forefront and watch Chérie Lane continue to shine.
We look forward to sharing this journey and witnessing the continued success of Chérie Lane. Stay connected for updates and behind-the-scenes moments as we work together to bring this vision to life.
Written by Ashley Priore
March 17, 2024