{"product_id":"back-70-velvet-royal-butter","title":"Back 70 Cloud W26 Velvet Royal Butter","description":"\u003cp\u003eRich, velvety, and effortlessly elevated — the Back 70 Cloud W26 in Velvet Royal Butter is Back 70's most iconic sneaker, reimagined in a soft, textural direction for fall. A royal blue velvet finish brings a quiet depth that feels elevated but easy, while a clean white \"70\" emblem adds a crisp, grounded touch that anchors the whole look. The sport-inspired silhouette moves seamlessly between tailoring and more relaxed styles, making this the refined everyday staple for women who favor understated dressing with a naturally undone sense of structure.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're heading to brunch, a boutique market, a weekend outing, or just making errands look effortlessly good, the Cloud W26 is the perfect women's velvet sneaker for any occasion. Pair with wide-leg denim, a linen midi, a matching set, or your favorite casual look for a polished, boutique-worthy finish that feels as good as it looks.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoyal blue velvet upper with a soft, quiet depth that feels luxurious without trying too hard\u003c\/li\u003e\n  \u003cli\u003eClean white \"70\" emblem for a crisp, grounded Back 70 signature touch\u003c\/li\u003e\n  \u003cli\u003eBack 70's iconic retro-futuristic Cloud sneaker silhouette, reimagined in rich velvet\u003c\/li\u003e\n  \u003cli\u003eSoft velvet upper with premium leather and suede accents — handcrafted for lasting quality\u003c\/li\u003e\n  \u003cli\u003ePadded sock lining and removable foam footbed for all-day comfort\u003c\/li\u003e\n  \u003cli\u003eMoves effortlessly between tailored and relaxed dressing — a true wardrobe staple\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStyle your Back 70 Cloud W26 Velvet Royal Butter with wide-leg denim and a neutral tee for an effortless everyday look, or pair with a linen midi and dainty jewelry for something a little more intentional. The royal blue velvet plays beautifully against ivory, cream, camel, and warm white — clean neutrals that let the depth of the velvet take center stage. Layer with a blazer or oversized jacket on cooler days for a cohesive, boutique-ready outfit. A velvet sneaker this good deserves to be front and center.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVelvet Royal Butter colorway\u003c\/li\u003e\n  \u003cli\u003eSoft velvet upper with premium leather and suede accents\u003c\/li\u003e\n  \u003cli\u003eClean white \"70\" emblem\u003c\/li\u003e\n  \u003cli\u003eStitched detailing throughout\u003c\/li\u003e\n  \u003cli\u003eSoft flexible fabric lining\u003c\/li\u003e\n  \u003cli\u003ePadded sock lining\u003c\/li\u003e\n  \u003cli\u003eRemovable foam footbed\u003c\/li\u003e\n  \u003cli\u003eDurable man-made midsole + rubber outsole\u003c\/li\u003e\n  \u003cli\u003eQuality braided cotton laces\u003c\/li\u003e\n  \u003cli\u003eLace-up closure\u003c\/li\u003e\n  \u003cli\u003e1\" platform\u003c\/li\u003e\n  \u003cli\u003eEuropean sizing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e✨ \u003cstrong\u003eFit Tip:\u003c\/strong\u003e Back 70s run in European sizing — if you're between sizes, we recommend sizing down for the best fit.\u003c\/p\u003e","brand":"Back70","offers":[{"title":"36","offer_id":47754393387171,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true},{"title":"37","offer_id":47754393354403,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true},{"title":"38","offer_id":47754393321635,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true},{"title":"39","offer_id":47754393223331,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true},{"title":"40","offer_id":47754393256099,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true},{"title":"41","offer_id":47754393288867,"sku":"11055","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0533\/0851\/files\/FullSizeRender_d8b3c86f-12b8-4e4a-9b0a-52bfb0b513cb.jpg?v=1780964622","url":"https:\/\/cherielane.com\/products\/back-70-velvet-royal-butter","provider":"Chérie Lane","version":"1.0","type":"link"}